a boldly designed car deserves a boldly designed world

Introducing the all-new Audi A7, the perfect fusion of style, luxury and technology. Every detail, from the sensuous curvature of the body to the impeccably crafted interior, delivers a striking visual statement. Each line, each edge, each piece of technology has a purpose, subtly reflecting the vibrant dynamism of sporty elegance. From the groundbreaking MMI® touchpad and its gracefully integrated display screen, to the state-of-the-art Head Up Display, the A7 is the perfect marriage of progressive design and sophisticated engineering. Piloting the A7 is an experience in true exhilaration. It is a moving sculpture, designed to propel you forward. Combining Intelligent, lightweight engineering with a wealth of power under the hood, the A7 offers superior handling, efficiency and performance for pure driving pleasure. In the A7, the vehicle's inherent vitality and evolved technologies combine to carry the Audi legacy forward in a bold expression of progressive luxury.

designers

Audi design is where emotion takes shape

beauty attracts the eye

Three-line design

  • Three-line concept The all new Audi A7 represents a new kind of style icon. Three simple yet profound lines converge to define the distinctive and progressive look of the A7, lending the design a clarity of form and an athletic stance that heralds a new class of sporty elegance in the executive class.

  • Audi Philosophy The vision behind the Audi philosophy is the creation of bold and emotional authentic design united with innovation and technology. The all-new Audi A7 perfectly embodies the idea of beauty in progress, pushing the Audi legacy steadily forward.

  • Audi Philosophy The vision behind the Audi philosophy is the creation of bold and emotional authentic design united with innovation and technology. The all-new Audi A7 perfectly embodies the idea of beauty in progress, pushing the Audi legacy steadily forward.

  • Dynamic Line The Dynamic line defines the side of the Audi A7. Originating at the bottom bar of the Singleframe grille and running along the air inlets and side sills to the tail, the Dynamic line gives the A7 a sense of forward thrust to the A7, even at a standstill.

  • Tornado Line The shoulder, or Tornado line, creates tension and is the unique character line of the A7; it is the artistic line that is essential to defining the A7 as an icon. Running the full length of the vehicle body to the tail, it clearly demarcates the shoulder, giving the vehicle an elongated and elegant appearance while also doubling as an edge where light is refracted to produce fascinating shoulder effects which change with the viewing angle.

  • Roof Line The roof line, with its low, sweeping profile, completes the assertive look of the A7 and gives the styling a coherent and deliberate feel. Stretching from the Singleframe® grille up over the bonnet and roof pillar, the movement of this elongated line connects front and rear to form a synthesis of elegance and athleticism.

  • LEDs The unique design of the optional Audi A7 LED headlights bring together aesthetics and functionality perfectly, while also demonstrating the lead Audi holds in this groundbreaking technology. Instantly recognizable, the slender, feral-looking "eyes" of the A7 give the vehicle's face a self-confident expression while using 40% less energy than conventional bulbs.

  • Rear Spoiler The low separating edge and its distinctively horizontal contour lend emphasis to the width and sporty nature of the Audi A7. It runs in a precise line around the entire, muscular-looking tail and allows all of the vehicle’s power and dynamism to clearly stand out. The vehicle appears to have a forward urge even when stationary.

5-door

The coupe redefined

Build Your A7

craftsmanship

Design Precision is Part of Audi Perfection

  • Interior Lines A feeling of lightness permeates the interior of the Audi A7, expressed in slender forms and dynamic lines. Like the exterior, the interior of the A7 is characterized by expansive surfaces with an emphasis on the horizontal plane. While the wraparound sky-liner dashboard embraces both driver and front passenger and creates an uncluttered and elegant openness, the cockpit has a deliberately driver-oriented design typical of sporty coupes.

  • Materials From the fine click of the rotary control knobs of the MMI®, to the soft feel of the finest leather, the A7 is a pleasure for all the senses. Form, color and materials are considered inseparable at Audi, which is why Color & Trim teams work with the interior architects from the outset of the development process. "Our aim is to give the vehicle a soul through the sensuality of materials."

  • Fit and Finish The A7 overflows with the impeccable attention-to-detail of hands-on craftsmanship for which Audi is legendary. Every meticulously chosen element has been executed with enormous care and precision, with all materials designed and honed to work in concert. With the interior of the A7, Audi sets the benchmark in quality of workmanship.

progressive design

An icon that points the way forward

  • Innovation is the birthright of every Audi built Progress is the driving force behind everything Audi does. From the distinct aerodynamic design of the Coupe 100 to the Sportback concept car, everything we do is the result of meticulous design, exhaustive testing and inspired engineering. With the A7, Audi is setting remarkable milestones with its innovative offerings in terms of driveability, comfort and safety. But, then again, setting milestones has always been an important part of the Audi legacy.

  • Aerodynamic efficiency results in better fuel economy The Audi 100 was concepted in 1968 as an upper midsize model with ample visual status, and all the forecasts and expectations were easily exceeded. The 1983 Audi 100 was voted the European Car of the Year, based on its remarkable aerodynamic look, achieving a drag coefficient of 0.30 for its smoothest base model. The increased aerodynamic efficiency resulted in better fuel economy and consumers all over the world took notice.

  • Once again, leading through technology The Audi quattro was featured at the Geneva Motor Show in March of 1980, featuring a turbocharged 5-cylinder petrol engine with an ingenious hollow-shaft design of the central differential. It represented a quantum leap in the repositioning of the Audi brand. With this particular model, the statement “Vorsprung durch Technik” was taken literally.

  • Never before has simplicity been so elegantly interpreted The design of the Audi Sportback concept is characterized by an almost monolithic clarity and a vast reduction of the number of lines. The roof, shoulder, and dynamic lines appear to have been drawn with a single stroke. The window strip of the coupe, with its four frameless doors, was kept pronouncedly flat. Viewed from the side, the softly contoured wheel wells over the 10-spoke, 21-inch wheels reinforce the impression of the precisely defined surfaces of the body.